The project aimed to create a comprehensive email broadcasting system for a client, featuring a user-friendly email builder and robust campaign management tools. My role encompassed overseeing the project from its initial concept through development, quality assurance, and the launch of our first email campaign.
In this project, my responsibilities included:
- Conducting initial research to define project requirements and scope
- Hiring and supervising a dedicated development and QA team
- Collaborating with stakeholders to design the system architecture
- Overseeing the development of the email builder and broadcasting features
- Implementing quality assurance processes to ensure system reliability
- Managing the project lifecycle from planning to the first successful email broadcast
- Email Builder
- Developed a drag-and-drop interface for creating custom email templates
- Integrated a variety of design elements and pre-built templates
- Campaign Management
- Built tools for scheduling, segmenting, and managing email campaigns
- Implemented tracking and analytics for campaign performance
- User Management
- Created user roles and permissions for secure access control
- Enabled account management features for client administrators
- Quality Assurance
- Established comprehensive QA protocols and automated testing frameworks
- Conducted extensive testing to ensure system stability and performance
- Broadcasting Features
- Developed a robust email broadcasting engine capable of handling high volumes
- Integrated real-time analytics for tracking email delivery and engagement
Tools/Tech Used
- Development: Python, Django, React, Node.js
- Project Management: Jira, Confluence, Trello
- Communication: Slack, Zoom, Microsoft Teams
- Quality Assurance: Selenium, JUnit, Postman
- Analytics and Reporting: Google Analytics, custom-built dashboards
- Cloud and Maintenance: AWS, Jenkins, Docker
Achievements
- Email Builder: Successfully developed an intuitive drag-and-drop email builder, enhancing user experience and design flexibility.
- Campaign Management: Implemented comprehensive campaign management tools, improving the client’s ability to segment and target their audience effectively.
- User Management: Established secure user roles and permissions, ensuring controlled access to the system.
- Quality Assurance: Achieved high system reliability and performance through rigorous QA processes, leading to a seamless user experience.
- Broadcasting Features: Developed a robust broadcasting engine, enabling the client to send high-volume email campaigns with real-time tracking and analytics.