Our project focused on optimizing our brand visibility and engagement in the online space. Through branding efforts, directory submissions, social media management, and marketing strategies, we aimed to strengthen our digital footprint and enhance our connection with our target audience.
- Branding: Development of comprehensive brand guidelines, creation of a new website, and alignment of employee branding with our brand identity.
- Directory Submission: Submission to top directories, optimization of directory listings, and contracting out submissions to subdirectories for maximum visibility.
- Social Media: Refresh of social media profiles, creation of engaging content, and setup of networking opportunities to foster community engagement.
- Business Info Sites: Verification and update of business information on primary and secondary aggregation sites for accurate representation.
- Marketing Management: Creation and scheduling of marketing assets, implementation of automated posting, and development of content templates for streamlined marketing efforts.
- Brand Guidelines: Development of comprehensive guidelines to maintain consistency in brand representation across all channels.
- New Website Launch: Successful launch of a new website aligned with our updated brand identity and product names.
- Social Profile Refresh: Refreshed social media profiles with updated imagery and content for improved brand visibility.
- Directory Submission Guide: Creation of a detailed guide for efficient submission to directories, optimizing our online presence.
- Marketing Asset Creation: Development of marketing assets and templates to streamline content creation and scheduling efforts.
Deliverables
The project delivered a refreshed brand identity, optimized directory listings, enhanced social media profiles, accurate business information across online platforms, and streamlined marketing strategies. These efforts laid a strong foundation for sustained brand growth and engagement in the digital space.